Sample Use Cases

Strategic Alignment for a Government Agency

Problem Statement
A government agency struggles with fragmented priorities across departments, resulting in duplicated efforts, siloed decision-making, and limited progress on national innovation mandates. Leadership needs a unified vision and execution framework to align resources, policies, and stakeholders.

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Modules

• Discovery / Diagnostic Session for Innovation Readiness – Assess current vs. future state (“As-Is / To-Be”).

• Strategic Alignment Workshop (EOS Module) – Define vision, mission, and measurable goals.

• Market Trends & Macroeconomic Levers – Ground strategy in external realities.

• Ecosystem & Competitor Landscaping – Identify collaboration and differentiation opportunities.

• Value Proposition & One-Liner – Clarify the agency’s unique mandate and stakeholder promise.
   

Outcome
A unified Strategic Roadmap with clear priorities, aligned KPIs, and cross-department accountability. The agency is positioned to lead national innovation initiatives more effectively, maximize resource use, and deliver measurable impact aligned with policy goals.

Innovation Discovery Session for SMEs

Problem Statement
An SME is experiencing stagnant growth due to reliance on traditional business models and limited visibility of new opportunities. Leadership recognizes the need to innovate but is unsure how to begin and what questions to ask. The organization needs a guided discovery process to surface strengths, explore possibilities, and align on a shared future direction.

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Modules

• Innovation Readiness Discovery (Appreciative Inquiry) – Guided sessions that uncover strengths (“what works”), define aspirations (“what could be”), and align on priorities (“what should be”).

• Design Thinking Workshop – Translate discovery insights into customer-focused problem statements and opportunities.

• AI Solution Use Cases (Industry-Agnostic) – Explore how AI can solve cross-industry challenges, such as:

  • Predictive analytics for demand forecasting & resource planning

  • Intelligent automation for efficiency gains

  • Generative AI for product design, content, or customer engagement

  • AI-driven personalization for improved customer experience

  • Agentic AI systems for workflow orchestration & decision support

• Business Model Canvas (BMC) – Reframe business models to integrate technology-enabled opportunities using elements from BMC.
   

Outcome
A shared Innovation Discovery Map that aligns leaders and teams around core strengths, AI-enabled opportunities, and future aspirations. By asking the right questions through Appreciative Inquiry and exploring cross-industry AI solutions, the SME builds confidence, unlocks creativity, and identifies actionable pathways to sustainable growth and competitiveness.

Corporate Venture Lab / Design Thinking Workshop for a regional bank

Problem Statement
A regional bank is facing growing pressure from fintechs and digital-first challengers offering seamless mobile experiences. While the bank has strong customer trust and market presence, it lacks a unified platform to rapidly design, test, and launch innovative digital solutions. To remain competitive, the bank needs a Corporate Venture Lab and Design Thinking Workshop framework that serves as a platform to co-create and prototype a next-generation banking app, while engaging intrapreneurs from across its regional network to drive ownership and innovation.

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Modules

• Design Thinking Workshop – Engage cross-functional teams, customers, and regional intrapreneurs to frame problem statements, ideate features, and prototype app concepts.

• Progressive Tech Solutions (Banking App) – Explore industry-relevant applications such as mobile-first experiences, embedded finance, secure digital payments, workflow automation, and digital ecosystem integration.

• Business Model Canvas – Define monetization strategies and integration of new digital services within the app ecosystem.

• Coaching & Mentoring Sessions – Provide ongoing support for venture teams and intrapreneurs, helping them develop execution skills, strengthen collaboration, and sustain momentum.

• Venture Pitching & Storytelling – Build compelling narratives around the app concept for executive buy-in and potential ecosystem partners.
   

Outcome
A validated digital app prototype co-created through the Corporate Venture Lab, shaped by the insights and energy of regional intrapreneurs, and aligned with the bank’s strategic growth agenda. This approach not only accelerates the delivery of progressive technology-enabled features but also embeds a repeatable innovation platform supported by coaching. By activating intrapreneurs across regions, the bank cultivates a stronger culture of innovation and ensures future ventures are designed with both local relevance and scalable impact.

Regional Online Channel Communication SaaS Platform – Sales & Marketing Transformation

Problem Statement
A regional SaaS platform offering omnichannel communication tools (SMS, WhatsApp, email, in-app messaging) is experiencing slower-than-expected growth despite strong product capabilities. The sales team is product-focused rather than solution-driven, while marketing efforts lack clear alignment to customer pain points. To scale regionally, the company needs a Sales & Marketing Transformation program that repositions its offering, strengthens its go-to-market execution, and equips teams with a growth-oriented mindset.

Modules

• Discovery & Diagnostic Session – Assess current sales funnel, marketing campaigns, and customer journey alignment.

• Customer Journey Mapping – Visualize buyer experience across acquisition, onboarding, retention, and upsell stages.

• Marketing 4Ps / GTM Strategy – Reframe messaging, pricing, and placement to drive regional market adoption.

• Acquisition Funnel Optimization – Improve lead generation, nurturing, and conversion effectiveness.

• B2B Sales & Partnerships – Train teams to engage enterprise clients, leverage ecosystem partners, and use “sphere of influence” strategies.

• Coaching & Mentoring for Sales Teams – Build consultative selling skills, data-driven decision-making, and competitive positioning.

Outcome
A transformed sales and marketing playbook that shifts the company from product-selling to solution-selling, supported by data-driven marketing campaigns and optimized funnels. Regional teams gain sharper positioning, stronger partnerships, and improved sales velocity. The SaaS platform is equipped to capture new markets, deepen enterprise penetration, and accelerate recurring revenue growth.

Research to Commercialisation (R2C) for Community Colleges 

Problem Statement
Community colleges in Sabah and Pahang have produced promising research projects in areas such as agriculture, food innovation, and sustainable technologies. However, most research outcomes remain at the prototype or academic stage, with limited pathways to market adoption. Lecturers, researchers, and students lack structured frameworks, entrepreneurial exposure, and industry linkages to transform research outputs into viable commercial ventures.

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Modules

• Lean Canvas for Researchers – Translate academic outputs into problem/solution fit models.

• Channel Strategy & Market Pathways – Explore routes for B2B, B2C, and ecosystem-driven adoption.

• Financial Forecasting Basics – Equip teams with tools to estimate costs, pricing, and sustainability models.

• Pitch Deck Development & Storytelling – Train teams to present research ventures effectively to potential partners, funders, or industry stakeholders.

• Coaching & Mentoring Sessions – Provide hands-on guidance for researchers and student teams throughout the commercialization journey.
   

Outcome
Community college teams from Sabah and Pahang produced validated commercialization roadmaps, with select projects progressing to prototype pilots and industry partnerships. Participants gained entrepreneurial confidence, practical frameworks, and real-world exposure, while institutions built stronger research-to-market pipelines aligned with national innovation goals.

Corporate Venture Program for Corporate GLC

Problem Statement

The Corporate GLC had no shortage of ideas for new ventures, with proposals emerging from different departments, teams, and external engagements. However, these ideas were not curated, prioritised, or centralised, leading to fragmentation and lack of direction. Without a structured framework, initiatives often overlapped, competed for resources, or stalled before reaching execution.

Modules

1. Venture Prioritisation & Portfolio Mapping – Align and focus scattered ideas into a centralised, strategic venture portfolio.

2. Business Model & Validation (Lean Venture Canvas, Business Model Canvas) – Turn raw ideas into validated business models through structured testing.

3. Go-to-Market & Ecosystem Strategy – Define clear market pathways and partnerships to accelerate adoption.

4. Corporate Governance & Venture Funding Pathways – Establish structures for funding, scaling, and managing corporate-backed ventures.
    

5. Entrepreneur-in-Residence (EIR) Immersion – Leverage seasoned entrepreneurs to guide teams with hands-on expertise and agility for enablement.

6. Venture Storytelling & Internal Buy-in – Build compelling pitches that secure leadership support and stakeholder commitment.
    

Outcome

Equips corporations and GLCs with a structured pathway to turn scattered ideas into investable ventures. By prioritising and validating opportunities, defining go-to-market strategies, embedding governance and funding mechanisms, and leveraging Entrepreneur-in-Residence expertise, organisations can move from ad-hoc initiatives to a focused innovation portfolio. The outcome is a pipeline of ventures that are market-ready, strategically aligned, and backed by leadership buy-in, ensuring real impact and sustainable growth.